Supply chain channel selection and discount strategy under influencer marketing
Yu Xia; Jiaping Xie; Tingting Zhang
- Published
- Publisher
- Springer Science and Business Media LLC
- Journal / collection
- Annals of Operations Research
- Research area
- Industrial systems
- Source type
- Journal article
- DOI
- 10.1007/s10479-025-06523-w
The original publisher provides the full text and its access options.
Cite this source
Yu Xia; Jiaping Xie; Tingting Zhang. Supply chain channel selection and discount strategy under influencer marketing. Annals of Operations Research. 2025-02-14. https://doi.org/10.1007/s10479-025-06523-w