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The Calendar Effect of Online Shopping Festivals on China’s Financial Market: Evidence from China’s Singles’ Day Shopping Festival

Tianyu Fu

Published
Publisher
Boya Century Publishing
Journal / collection
Scientific Journal of Economics and Management Research
Research area
Capital & markets
Source type
Journal article
DOI
10.54691/83h76g28

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Tianyu Fu. The Calendar Effect of Online Shopping Festivals on China’s Financial Market: Evidence from China’s Singles’ Day Shopping Festival. Scientific Journal of Economics and Management Research. 2025-06-18. https://doi.org/10.54691/83h76g28

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