Harnessing artificial intelligence (AI) for interactive branding
Maria DSouza Deryl; Sanjeev Verma; Vartika Srivastava; Justin Paul
- Published
- Publisher
- Emerald
- Journal / collection
- Journal of Research in Interactive Marketing
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.1108/jrim-02-2025-0076
The original publisher provides the full text and its access options.
Cite this source
Maria DSouza Deryl; Sanjeev Verma; Vartika Srivastava; Justin Paul. Harnessing artificial intelligence (AI) for interactive branding. Journal of Research in Interactive Marketing. 2026-02-03. https://doi.org/10.1108/jrim-02-2025-0076