Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem
Saling Saling; Raden Andi Sularso; Teddy Indira Budiwan; Aat Ruchiat Nugraha; Andriya Risdwiyanto
- Published
- Publisher
- Indonesian Institute for Counseling, Education and Therapy
- Journal / collection
- Lentera Negeri
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.29210/993560
The original publisher provides the full text and its access options.
Cite this source
Saling Saling; Raden Andi Sularso; Teddy Indira Budiwan; Aat Ruchiat Nugraha; Andriya Risdwiyanto. Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem. Lentera Negeri. 2026-09-21. https://doi.org/10.29210/993560