Unravelling supply chain performance: an integrated model of behavioral supply chain management in the pharmaceutical sector
Yugal Kishor Pradhan; Saurabh Gupta
- Published
- Publisher
- Emerald
- Journal / collection
- International Journal of Pharmaceutical and Healthcare Marketing
- Research area
- Industrial systems
- Source type
- Journal article
- DOI
- 10.1108/ijphm-05-2025-0086
The original publisher provides the full text and its access options.
Cite this source
Yugal Kishor Pradhan; Saurabh Gupta. Unravelling supply chain performance: an integrated model of behavioral supply chain management in the pharmaceutical sector. International Journal of Pharmaceutical and Healthcare Marketing. 2025-08-26. https://doi.org/10.1108/ijphm-05-2025-0086