The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Study in Chennai City
B Keerthana; S Jayakani
- Published
- Publisher
- Inspira
- Journal / collection
- International Journal of Advanced Research in Commerce, Management & Social Science
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.62823/ijarcmss/9.3(iii).9456
The original publisher provides the full text and its access options.
Cite this source
B Keerthana; S Jayakani. The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Study in Chennai City. International Journal of Advanced Research in Commerce, Management & Social Science. 2026-09-30. https://doi.org/10.62823/ijarcmss/9.3(iii).9456