Artificial intelligence embeddedness in marketing
Shan-ji Yao; Zi-yi Wei; Zhuang Wan
- Published
- Publisher
- Springer Science and Business Media LLC
- Journal / collection
- Journal of Digital Management
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.1007/s44362-025-00020-7
The original publisher provides the full text and its access options.
Cite this source
Shan-ji Yao; Zi-yi Wei; Zhuang Wan. Artificial intelligence embeddedness in marketing. Journal of Digital Management. 2025-12-17. https://doi.org/10.1007/s44362-025-00020-7