Capitalizing on B2B brand equity: a supply chain perspective
Miao Wang; Lin Wu; Altricia Dawson; Yumeng Zhang; Lina Zhang
- Published
- Publisher
- Emerald
- Journal / collection
- Journal of Business & Industrial Marketing
- Research area
- Industrial systems
- Source type
- Journal article
- DOI
- 10.1108/jbim-09-2023-0552
The original publisher provides the full text and its access options.
Cite this source
Miao Wang; Lin Wu; Altricia Dawson; Yumeng Zhang; Lina Zhang. Capitalizing on B2B brand equity: a supply chain perspective. Journal of Business & Industrial Marketing. 2025-08-22. https://doi.org/10.1108/jbim-09-2023-0552