Enhancing Customer Engagement Through Artificial Intelligence Authenticity
Pantea Foroudi; Matthew J. Robson; Reza Marvi; Stavroula Spyropoulou
- Published
- Publisher
- Wiley
- Journal / collection
- Journal of Product Innovation Management
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.1111/jpim.70008
The original publisher provides the full text and its access options.
Cite this source
Pantea Foroudi; Matthew J. Robson; Reza Marvi; Stavroula Spyropoulou. Enhancing Customer Engagement Through Artificial Intelligence Authenticity. Journal of Product Innovation Management. 2025-09-28. https://doi.org/10.1111/jpim.70008