Implementing Responsible Artificial Intelligence in Marketing
V. Kumar; Ashutosh Dixit; Priyanka Sharma; Sudipendra Nath Roy
- Published
- Publisher
- University of New Haven - College of Business
- Journal / collection
- American Business Review
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.37625/abr.28.2.319-342
The original publisher provides the full text and its access options.
Cite this source
V. Kumar; Ashutosh Dixit; Priyanka Sharma; Sudipendra Nath Roy. Implementing Responsible Artificial Intelligence in Marketing. American Business Review. 2025-11. https://doi.org/10.37625/abr.28.2.319-342