Impacts of Marketing Strategies on Supply Chain Resilience and Sustainability
Towfique Rahman; Sanjoy Kumar Paul; Tapan Sarker; Nagesh Shukla; Harsha Sarvaiya
- Published
- Publisher
- Institute of Electrical and Electronics Engineers (IEEE)
- Journal / collection
- IEEE Engineering Management Review
- Research area
- Industrial systems
- Source type
- Journal article
- DOI
- 10.1109/emr.2026.3697874
The original publisher provides the full text and its access options.
Cite this source
Towfique Rahman; Sanjoy Kumar Paul; Tapan Sarker; Nagesh Shukla; Harsha Sarvaiya. Impacts of Marketing Strategies on Supply Chain Resilience and Sustainability. IEEE Engineering Management Review. 2026. https://doi.org/10.1109/emr.2026.3697874