Sustainable destination branding: The strategic role of Supply Chain Management
Miryam Chafik; Ahmed Benjelloun
- Published
- Publisher
- IEEE
- Journal / collection
- 2025 IEEE International Conference on Advanced Technologies in Supply Chain Management (ATSCM)
- Research area
- Industrial systems
- Source type
- Conference paper
- DOI
- 10.1109/atscm67505.2025.11473860
The original publisher provides the full text and its access options.
Cite this source
Miryam Chafik; Ahmed Benjelloun. Sustainable destination branding: The strategic role of Supply Chain Management. 2025 IEEE International Conference on Advanced Technologies in Supply Chain Management (ATSCM). 2025-11-21. https://doi.org/10.1109/atscm67505.2025.11473860