Artificial Intelligence-enabled value creation and competitive advantage in marketing: A dynamic capabilities perspective
Simon Suwnazy Dzreke
- Published
- Publisher
- Fair East Publishers
- Journal / collection
- International Journal of Management & Entrepreneurship Research
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.51594/ijmer.v8i10.2366
The original publisher provides the full text and its access options.
Cite this source
Simon Suwnazy Dzreke. Artificial Intelligence-enabled value creation and competitive advantage in marketing: A dynamic capabilities perspective. International Journal of Management & Entrepreneurship Research. 2026-10-03. https://doi.org/10.51594/ijmer.v8i10.2366