Artificial intelligence applications in brand management
Politechnika Częstochowska, Poland; Dorota Jelonek; Narendra Kumar; NIMS University, Jaipur, India; Ilona Pawełoszek; Politechnika Częstochowska, Polan
- Published
- Publisher
- Politechnika Slaska - Silesian University of Technology
- Journal / collection
- Scientific Papers of Silesian University of Technology. Organization and Management Series
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.29119/1641-3466.2024.202.10
The original publisher provides the full text and its access options.
Cite this source
Politechnika Częstochowska, Poland; Dorota Jelonek; Narendra Kumar; NIMS University, Jaipur, India; Ilona Pawełoszek; Politechnika Częstochowska, Polan. Artificial intelligence applications in brand management. Scientific Papers of Silesian University of Technology. Organization and Management Series. 2024. https://doi.org/10.29119/1641-3466.2024.202.10