From Fandom to Checkout: Artificial Intelligence and Immersive Commerce in Professional Sport
Dan Cristian Mănescu; Alexandru Adrian Gavrilă; Maria-Cristina Rădulescu; Ionut Marius Croitoru; Codruța Daniela Pavel; Liviu Marian Matac; Victor Marian Zamfir; Andreea Maria Mănescu; Carmen Grigoroiu
- Published
- Publisher
- MDPI AG
- Journal / collection
- Journal of Theoretical and Applied Electronic Commerce Research
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.3390/jtaer21100350
The original publisher provides the full text and its access options.
Cite this source
Dan Cristian Mănescu; Alexandru Adrian Gavrilă; Maria-Cristina Rădulescu; Ionut Marius Croitoru; Codruța Daniela Pavel; Liviu Marian Matac; Victor Marian Zamfir; Andreea Maria Mănescu; Carmen Grigoroiu. From Fandom to Checkout: Artificial Intelligence and Immersive Commerce in Professional Sport. Journal of Theoretical and Applied Electronic Commerce Research. 2026-10-06. https://doi.org/10.3390/jtaer21100350