Unlocking Marketing Creativity Using Artificial Intelligence
Margherita Pagani; Yoram Wind
- Published
- Publisher
- SAGE Publications
- Journal / collection
- Journal of Interactive Marketing
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.1177/10949968241265855
The original publisher provides the full text and its access options.
Cite this source
Margherita Pagani; Yoram Wind. Unlocking Marketing Creativity Using Artificial Intelligence. Journal of Interactive Marketing. 2024-08-22. https://doi.org/10.1177/10949968241265855