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Artificial Intelligence, Innovativeness, and Country-of-Origin Image as Drivers of High-Tech Product Choice: The Moderating Role of Product Customization

Stefan Zdravković; Jelena Živković; Snežana Maksimović; Dragana Tomašević

Published
Publisher
Institute of Economic Sciences
Journal / collection
Economic Analysis
Research area
AI & compute
Source type
Journal article
DOI
10.28934/ea.2228

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Stefan Zdravković; Jelena Živković; Snežana Maksimović; Dragana Tomašević. Artificial Intelligence, Innovativeness, and Country-of-Origin Image as Drivers of High-Tech Product Choice: The Moderating Role of Product Customization. Economic Analysis. 2026-10-01. https://doi.org/10.28934/ea.2228

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