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Research literature / Preprint / posted paper

Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye; Michel Wedel; F. G. M. (Rik) Pieters

Published
Publisher
Elsevier BV
Research area
AI & compute
Source type
Preprint / posted paper
DOI
10.2139/ssrn.5007216

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Jianping Ye; Michel Wedel; F. G. M. (Rik) Pieters. Contextual Advertising with Theory-Informed Machine Learning. Elsevier BV. 2024. https://doi.org/10.2139/ssrn.5007216

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