Artificial Intelligence Adoption in Marketing
Heditia Ismulyani; Satria Bangsawan; Dorothy Pandjaitan
- Published
- Publisher
- EAI
- Journal / collection
- Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia
- Research area
- AI & compute
- Source type
- Conference paper
- DOI
- 10.4108/eai.4-9-2024.2353976
The original publisher provides the full text and its access options.
Cite this source
Heditia Ismulyani; Satria Bangsawan; Dorothy Pandjaitan. Artificial Intelligence Adoption in Marketing. Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia. 2024. https://doi.org/10.4108/eai.4-9-2024.2353976