Manufacturer's channel strategy in live streaming E‐commerce supply chain
Rong Ma; Tianjian Yang
- Published
- Publisher
- Wiley
- Journal / collection
- Managerial and Decision Economics
- Research area
- Industrial systems
- Source type
- Journal article
- DOI
- 10.1002/mde.4102
The original publisher provides the full text and its access options.
Cite this source
Rong Ma; Tianjian Yang. Manufacturer's channel strategy in live streaming E‐commerce supply chain. Managerial and Decision Economics. 2024-02-04. https://doi.org/10.1002/mde.4102