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Research literature / Conference paper

Optimizing Marketing Campaigns Using Machine Learning

Muhammad Alshurideh; Siham Haider; Hossam Korany; Asad Aburumman; Gouher Ahmed; Ibrahim Mukattash; Zaid Akram Al-Malahmeh; Zainab Al Ghurabli

Published
Publisher
IEEE
Journal / collection
2025 International Conference on Business Intelligence for Technology Innovation (ICBITI)
Research area
AI & compute
Source type
Conference paper
DOI
10.1109/icbiti65527.2025.11500929

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Muhammad Alshurideh; Siham Haider; Hossam Korany; Asad Aburumman; Gouher Ahmed; Ibrahim Mukattash; Zaid Akram Al-Malahmeh; Zainab Al Ghurabli. Optimizing Marketing Campaigns Using Machine Learning. 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI). 2025-04-16. https://doi.org/10.1109/icbiti65527.2025.11500929

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