Financial literacy as a mediator of the inclusiveness of banking marketing strategies in the context of digital transformation
K. Zh. Elshibekova; A. S. Bikteubayeva; G. K. Lukhmanova; G. K. Zhanibekova
- Published
- Publisher
- Turan University
- Journal / collection
- Bulletin of "Turan" University
- Research area
- Capital & markets
- Source type
- Journal article
- DOI
- 10.46914/1562-2959-2026-1-3-105-119
The original publisher provides the full text and its access options.
Cite this source
K. Zh. Elshibekova; A. S. Bikteubayeva; G. K. Lukhmanova; G. K. Zhanibekova. Financial literacy as a mediator of the inclusiveness of banking marketing strategies in the context of digital transformation. Bulletin of "Turan" University. 2026-10-02. https://doi.org/10.46914/1562-2959-2026-1-3-105-119