Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence
Shuba Srinivasan; Yuping Liu-Thompkins; Edward Malthouse; Ewa Maslowska
- Published
- Publisher
- Informa UK Limited
- Journal / collection
- Journal of Advertising
- Research area
- AI & compute
- Source type
- Journal article
- DOI
- 10.1080/00913367.2026.2733982
The original publisher provides the full text and its access options.
Cite this source
Shuba Srinivasan; Yuping Liu-Thompkins; Edward Malthouse; Ewa Maslowska. Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence. Journal of Advertising. 2026-10-03. https://doi.org/10.1080/00913367.2026.2733982